The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernize and bring global teams together to develop best practice approaches.
On today’s episode of the CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.
Karen and Charles See more +
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernize and bring global teams together to develop best practice approaches.
On today’s episode of the CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.
Karen and Charles discuss:
- Why modernizing and globalizing a BD function is something Marketing & BD leaders should be thinking about
- How Karen came to her role at Kennedys, and when she realized that modernizing and globalizing the function was needed
- How to decide the priorities and what the focus is at this stage of the project
- The approach for incorporating data and client feedback
- How to ensure consistency and best practice across global regions that is recognizable across the firm
- What success looks like for the next 2-5 years
- Advice for marketing leaders wondering how they can build a more modern and effective BD function
A full transcript of this episode is available here: https://blog.passle.net/post/102ix3s/cmo-series-ep127-karen-snell-of-kennedys-on-modernising-globalising-a-bd-func See less -
