Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.
On this...more
Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.
On this episode of the CMO Series Podcast, Charles Cousins sits down...more
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernize and bring global teams together to develop best practice approaches.
On today’s...more
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced...more
Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a...more
It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles...more
Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces within a law firm. No matter how those functions operate within the firm, there is always a...more
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On...more
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.
On today’s episode...more
Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated...more
The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it.
This escalated shift to digital we’ve experienced in recent years presents fresh...more
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to...more
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing...more
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than those of their predecessors.
Charles Cousins of Passle is lucky to be joined by someone who...more
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it comes to their growth efforts.
We're very lucky to explore this topic with Katie...more
Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal brands. Firms need to demonstrate that they are more capable, more responsible and most...more
There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is undisputed, however, the best practice for actually using data day-to-day as part of...more
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.
On this episode of the CMO Series, Passle VP, Charles Cousins, is lucky to be joined by Susanne Mandel,...more
The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and strategies to succeed.
Much of this competition has come from highly capable and...more
In today's competitive market, Business Development is key to a successful career as a lawyer. Anyone striving to become a partner is expected to have a flexible attitude to business and, more importantly, winning it....more