Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team - Passle's CMO Series Podcast
Passle's CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek
Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series Podcast
Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO - Passle's CMO Series Podcast
Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, Culture, and Leadership: Raising the Next Generation of Marketing Leaders
CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Paul Webb of Richards, Layton & Finger on finding your place in legal marketing - Passle's CMO Series Podcast
Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up - Passle's CMO Series Podcast
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs - Passle's CMO Series Podcast
Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture - Passle CMO Series Podcast
Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals - Passle's CMO Series Podcast
Your Guide to taking on 2023 - Passle's CMO Series Podcast
While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more
A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more
Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and...more
Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs. On this...more
What do private equity and growth capital investors look for when adding new companies to their portfolio, and what strategies do they apply to help those companies optimize capital? Procopio Partner and Mergers &...more
Good morning. Welcome to the first edition of Scaling Greatness, a newsletter from Integreon focusing on amplifying global business excellence and innovation....more
The Diversity, Equity, and Inclusion landscape is ever-changing, but there is one critical aspect that is often overlooked - accessibility. On this episode of CMO Series REPRESENTS, we are honoured to speak with Tim Dixon,...more
On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications, and...more
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business. Whether a new...more
Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of colour in professional services marketing. This under-representation is most apparent in...more
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards. On this...more
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry. On...more
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up. On today’s episode...more
This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the techniques they have developed throughout their careers to build confidence in their...more
On the second episode of CMO Series REPRESENTS, we continue the conversation with leading women in professional services marketing. This week, we discuss the importance of bringing your authentic self to the workplace. We’re...more
Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility...more
Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI strategy. While these initiatives are well-intended, they can be difficult to...more
The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to...more
Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve shared their insights and advice for other professionals on their career journeys. To...more
Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The type of technology and how it’s applied depends on the firm’s capabilities, and more...more
As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the...more
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its success. ...more