Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team - Passle's CMO Series Podcast
Passle's CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek
Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series Podcast
Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO - Passle's CMO Series Podcast
Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, Culture, and Leadership: Raising the Next Generation of Marketing Leaders
CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Paul Webb of Richards, Layton & Finger on finding your place in legal marketing - Passle's CMO Series Podcast
Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up - Passle's CMO Series Podcast
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs - Passle's CMO Series Podcast
Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture - Passle CMO Series Podcast
Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals - Passle's CMO Series Podcast
Your Guide to taking on 2023 - Passle's CMO Series Podcast
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs. On this...more
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its success. ...more
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a...more
In this episode of Passle's CMO series podcast, Alistair Bone is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of making data work for your firm. Despite the importance of data and its availability...more
In a recent roundtable meeting of CMOs from mid-sized regional firms, participants identified 10 trends they are seeing in 2017....more
At a recent meeting of about 20 mid-size to large firm managing partners, someone asked, “What do you consider the most important success factors for your firms’ CMOs? I’d like to communicate these to our CMO so she has a...more