Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken Walker & Rhoads.

Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal See more +

Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken Walker & Rhoads.

Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal marketing. From establishing a strong foundation to overcoming obstacles, she offers practical advice and strategies tailored for new CMOs.

Sarah and Eugene discuss:

- Sarah's journey to her current role as CMO

- Highlights of Sarah's 12-month tenure as a CMO

- Sarah's proudest accomplishments and biggest challenges

- Navigating the absence of a playbook and finding the right approach

- Personal growth and changes throughout the 12 months

- Sarah's one key piece of advice for legal marketers facing ambitious and challenging times

A full transcription of this episode is available here: https://blog.passle.net/post/102iijv/cmo-series-ep101-drinking-from-the-firehose-sarah-kempsey-of-montgomery-mccrac

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