The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.
This week on the CMO series, Alistair Bone is fortunate to be joined by Shade Vaughn, Chief Marketing & Business Development Officer at Akin Gump Strauss Hauer & Feld LLP, to discuss the role of the CMO as a changemaker and what driving change looks like in practice.
Shade and See more +
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.
This week on the CMO series, Alistair Bone is fortunate to be joined by Shade Vaughn, Chief Marketing & Business Development Officer at Akin Gump Strauss Hauer & Feld LLP, to discuss the role of the CMO as a changemaker and what driving change looks like in practice.
Shade and Ali discuss:
- Shade’s career journey and how he came to his current role at Akin
- The point in that journey that driving transformation became integral
- The importance of ‘intent’ and Shade’s previous experience in this area
- How that approach translates in Shade’s work at Akin and how that aligns with the marketing efforts at the firm
- The next technology Shade has set his sights on
- The biggest mistakes CMOs make in driving change
- The sub-skills and experience that marketers looking to become CMOs should develop now
- Advice for others looking to be a changemaker across their legal marketing career See less -
