Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.
Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at Efficio Consulting. Vicky joins the CMO Series Podcast today to discuss her approach to aligning content strategy with the client buying journey to drive business growth.
Vicky and Will discuss:
- The importance of mapping See more +
Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.
Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at Efficio Consulting. Vicky joins the CMO Series Podcast today to discuss her approach to aligning content strategy with the client buying journey to drive business growth.
Vicky and Will discuss:
- The importance of mapping the client buying journey to content strategy
- How Vicky approaches this at Efficio Consulting
- The barriers to success and how to overcome these
- The key components of driving your content strategy and examples of success
- Advice for others looking to align their content with their client’s buying journey
A transcription of this episode is available here: https://blog.passle.net/post/102j31r/cmo-series-episode-135-vicky-cunningham-of-efficio-consulting-on-aligning-conten See less -
