Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs.
Today on the Passle CMO Series, Will Eke is lucky to welcome JeanMarie Campbell, Regional CMO and Head of Client Development for North America at Baker McKenzie, to discuss her career journey and the pivotal moment she recognized the crucial role of client listening in law firms.
JeanMarie and Will explore: See more +
Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs.
Today on the Passle CMO Series, Will Eke is lucky to welcome JeanMarie Campbell, Regional CMO and Head of Client Development for North America at Baker McKenzie, to discuss her career journey and the pivotal moment she recognized the crucial role of client listening in law firms.
JeanMarie and Will explore:
- JeanMarie’s career journey to her current role at Baker McKenzie
- The moment in her career JeanMarie realized the importance of client listening
- How to take client listening from the finance industry back into legal
- What client listening programs and initiatives look like at Baker McKenzie and how to embed a culture of client feedback across the firm
- How client listening feeds into and informs the marketing and business development strategy
- Success stories and where client feedback has had a direct impact on business development
- Advice for marketing and BD leaders looking to implement a client listening program
A full transcription of this episode is available here: https://blog.passle.net/post/102iosk/cmo-series-ep115-client-listening-101-with-jeanmarie-campbell-of-baker-mckenzi See less -
