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Adtech Advertising

Fenwick & West LLP

DOJ’s Monopolization Wins Against Google May Spur Greater Enforcement Activity Under Trump 2.0

Fenwick & West LLP on

On April 17, 2025, U.S. District Judge Leonie Brinkema held that Google had violated both Sections 1 and 2 of the Sherman Act by unlawfully monopolizing the publisher ad server and ad exchange markets and engaging in...more

Kelley Drye & Warren LLP

[Event] Health Insights and Beyond: AdTech Privacy Challenges and Opportunities - May 14th, New York, NY

Join Kelley Drye and the Interactive Advertising Bureau (IAB) for an in-person workshop designed to explore the intersection of health information, adtech, and privacy law, sensitive health information, and advertising...more

Barnea Jaffa Lande & Co.

U.S. Scores New Legal Antitrust Victory Over Google

The US government, led by President Trump, has recorded another big win in the battle that US law enforcement agencies have been waging for years against Google.   This time, a federal court issued a landmark ruling stating...more

Lowenstein Sandler LLP

Privacy Implications of Real-Time Bidding – Lessons From the Mobilewalla Enforcement Action

Lowenstein Sandler LLP on

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad campaigns to consumers...more

BCLP

EMEA - Data Privacy, Digital and AI Round Up 2024/2025

BCLP on

As expected in the data privacy and digital space, 2024 shaped up to be a year full of guidance, consultations, regulatory focus areas and legislative updates. Artificial Intelligence (AI) remained a hot topic with...more

McDermott Will & Emery

[Webinar] AdTech Privacy: Navigating Emerging Privacy Laws for AdTech Companies, Customers, and Publishers - July 21st, 12:00 pm -...

McDermott Will & Emery on

In recent years, the digital marketing and global AdTech industry have seen seismic changes, and online marketers are facing challenges under new privacy laws and regulations. Substantial restrictions on targeted advertising...more

BakerHostetler

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Four

BakerHostetler on

Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline understanding of the technology and the...more

WilmerHale

Belgian Data Protection Authority Rules IAB Cookie Consent Framework Violates the GDPR

WilmerHale on

Last week, the Belgian Data Protection Authority ruled that the IAB’s cookie consent framework violated the GDPR. This decision has tremendous potential implications on the ad tech industry, as both publishers and advertisers...more

ArentFox Schiff

Bidders and Brokers: Investigation into Real Time Bidding and Data Broker Activities in AdTech

ArentFox Schiff on

ICO has resumed its investigation into real-time bidding and the AdTech industry, as well as its review of the role of data brokers in the AdTech ecosystem. Companies using real-time bidding for advertising should take...more

BakerHostetler

California Ballot Referendum on CCPA Will Have Significant Effects on AdTech

BakerHostetler on

On Election Day, California voters approved a ballot measure, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA).  Referred to by some as CCPA 2.0, the CPRA amends certain provisions of the paradigm...more

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