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Adtech Data Collection

Benesch

Privacy Floodgates Open: 13 U.S. State Data Protection Bring About Major Changes

Benesch on

Global Privacy Controls, vendor management, sensitive personal information, and the use of Ad Tech; new U.S. state data protection laws introduce twists to traditional notions of American data protection law. In the U.S.,...more

BakerHostetler

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Four

BakerHostetler on

Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline understanding of the technology and the...more

ArentFox Schiff

Privacy Update: California Can Enforce Net Neutrality Law After Court Victory

ArentFox Schiff on

California Can Enforce Net Neutrality Law After Court Victory - California’s net neutrality law bars internet service providers from prioritizing, blocking, slowing down, or speeding up internet content. California’s law...more

ArentFox Schiff

Bidders and Brokers: Investigation into Real Time Bidding and Data Broker Activities in AdTech

ArentFox Schiff on

ICO has resumed its investigation into real-time bidding and the AdTech industry, as well as its review of the role of data brokers in the AdTech ecosystem. Companies using real-time bidding for advertising should take...more

BakerHostetler

California Ballot Referendum on CCPA Will Have Significant Effects on AdTech

BakerHostetler on

On Election Day, California voters approved a ballot measure, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA).  Referred to by some as CCPA 2.0, the CPRA amends certain provisions of the paradigm...more

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