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Advertising Virtual Reality

Venable LLP

Branding the Future: Advertising Law, the Metaverse, and NFTs - Part 1

Venable LLP on

​​​​​​​In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more

BakerHostetler

The Matrix of Guardrails for the Metaverse Grows (Plus Weekend Movie Viewing Recommendations)

BakerHostetler on

​​​​​​​We are not quite at the Matrix moment of a red pill/blue pill choice yet, but we are moving closer every day to the possibility of a fully immersive virtual world. And the regulators and watchdogs are already thinking...more

Haug Partners LLP

The Move to the Metaverse and Beyond Series: Basic Trademark and Branding Considerations

Haug Partners LLP on

Is it here? Not yet. But virtual performances featuring such stars as Travis Scott and Ariana Grande and attracting over 27 million unique players and 78 million viewers, respectively, suggest that it might be coming sooner...more

Kilpatrick

Augmented Reality, Advertising, and Practical Legal Considerations

Kilpatrick on

New technologies, new media, and new methods of engaging consumers continue to disrupt the advertising industry. The “song remains the same,” so to speak, with the new technology of augmented reality. As it gets deployed...more

Manatt, Phelps & Phillips, LLP

VR/AR—The Look Ahead (and All Around...) in Advertising

Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the future. While the costs, customer access to devices, and limited content limit...more

Manatt, Phelps & Phillips, LLP

Manatt Digital - July 2016

A message from our Chair: We are pleased to bring you this month's newsletter as the first edition under our new brand—"Manatt Digital." Our new name, which replaces Manatt Digital Media, is reflective of our...more

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