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What Is Keyword Density and Why Does It Matter for Legal Marketers?

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Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

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A Beginner’s Guide to Keyword Research for Law Firms

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Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword...more

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