The boom in usage of collaboration apps has been a hot topic in recent months, as the use of those apps has shifted to hyperdrive since the pandemic began. But the usage of Microsoft Teams may have increased most of all...more
If you’re marketing any pharmaceutical or medical device, the Food and Drug Administration (FDA) has its eye on you. More accurately, the FDA has its eye on your website and social media, checking to see what you’re claiming...more
Websites today are more complex, sophisticated, and multifaceted than ever before. Whereas old-school websites had a “what you see is what you get” design where all relevant text and information was immediately visible, new...more
Modern corporate websites incorporate interactive features like sliders, videos, dropdowns, forms, and personalized customer journeys to aid in storytelling and communicating effectively with customers. However, these same...more
Your business’s website has to live up to some pretty high standards. On the one hand, it has to be effective at drawing interest, educating potential customers, and converting sales, without which you might go out of...more
Your website is an important part of your business. Chances are, you’re investing both time and money to ensure that it attracts customers and satisfies their needs so that they decide to do business with you. Now that the...more
Archiving your organization’s website is like doing a home improvement project; both are prone to the DIY effect and sometimes the results are disastrous. We’ve seen it happen countless times: a financial services company...more
Remember when nothing terribly important happened on social media? When Facebook was just a silly diversion where twenty-somethings could let their friends know what they were up to? For better or for worse, those days are...more