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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more
As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more
On May 21, 2020, the Copyright Office issued a Report on the DMCA (“Report”) expressing the view that case law applying the DMCA’s safe harbor provision have fallen out of balance, tilting too far in favor of online platforms...more
Federal and state lawmakers across the nation are considering legislation to address what they see as the rising dangers of “deepfakes.” Deepfakes are false yet highly realistic artificial intelligence (AI)-created video,...more