News & Analysis as of

Artificial Intelligence Unfair or Deceptive Trade Practices

Hudson Cook, LLP

FTC Takes Action against AI Company over Deceptive Accuracy Claims about AI Content Detection

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On April 24, 2025, the Federal Trade Commission (FTC) finalized a Decision and Order against an Artificial Intelligence (AI) Company (the "Company"), alleging that it made false and unsubstantiated claims about its AI Content...more

Kelley Drye & Warren LLP

Multiple Bites at the Apple over AI Claims

When Apple announced the iPhone 16 last year, it advertised that it would be ​“the first iPhone built for Apple Intelligence.” Apple touted several AI features and advertised that Apple Intelligence is ​“Available Now.” In...more

Ballard Spahr LLP

Consumer Finance Monitor Podcast Episode: Private Civil Consumer Financial Services Litigation to Partially Fill CFPB Void - Part...

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The podcast we are releasing today is part 1 of a re-purposed webinar we produced on March 25 titled “The Impact of the Election on the CFPB - Part 4.” As a result of the diminishing impact of the CFPB on enforcing the...more

Lathrop GPM

Transparency and AI: FTC Launches Enforcement Actions Against Businesses Promoting Deceptive AI Product Claims

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Numerous businesses today deploy artificial intelligence (AI) innovatively across various industries, with many companies eager to hop on the AI hype train and ride the momentum of new and innovative business tools. While...more

Troutman Pepper Locke

Looking Back at 2024's Noteworthy State AG Litigation

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State attorneys general across the U.S. took bold steps in 2024 to address unlawful activities by corporations in several areas, including privacy and data security, financial transparency, children’s internet safety, and...more

Sheppard Mullin Richter & Hampton LLP

New York Attorney General Proposes Bill to Expand Consumer Protection Law 

On March 13, New York Attorney General Letitia James announced the introduction of the Fostering Affordability and Integrity through Reasonable Business Practices Act (FAIR Business Practices Act). The proposed legislation...more

Orrick, Herrington & Sutcliffe LLP

New York attorney general proposes bill against unfair, deceptive and abusive practices

On March 13, New York Attorney General Letitia James announced proposed legislation to strengthen the state’s consumer protection framework by expanding enforcement powers beyond deceptive acts and practices to also include...more

Orrick, Herrington & Sutcliffe LLP

FCC issues consumer alert on “grandparent scam” robocalls targeting the elderly

On March 7, the FCC issued a consumer alert about “grandparent scam” robocalls targeting elderly individuals. The alert highlighted various tactics used in the scams, including using the personal information of real people,...more

Robinson+Cole Data Privacy + Security Insider

What is AI Washing and Why are Companies Getting Sued?

With the proliferation of artificial intelligence (AI) usage over the last two years, companies are developing AI tools at an astonishing rate. When pitching their AI tools, these companies claim that their products can do...more

BakerHostetler

Consumer Brands Association CPG Legal Forum 2025

BakerHostetler on

Recently Amy Mudge and I, along with Bethany Lukitsch and Julie Singer Brady, the co-leads of our class action group, attended and spoke at the Consumer Brand CPG Legal Forum....more

WilmerHale

Year in Review: 2024 Generative AI Litigation Trends

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Generative AI continued to be a hot topic for privacy-related litigation in 2024. In the US, companies using and deploying this technology saw themselves subject to lawsuits under various state and federal theories of...more

Kilpatrick

NAD 2024 Annual Report – Key Takeaways

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The National Advertising Division—an industry-leading self-regulatory agency that resolves advertising disputes—recently issued its 2024 annual report (available here). The Kilpatrick Advertising and Marketing Team, which...more

Cozen O'Connor

Texas AG Investigates DeepSeek

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Texas AG Ken Paxton has announced an investigation into the artificial intelligence company DeepSeek’s privacy practices and its claims that its AI model rivals the most advanced AI models in the world, including OpenAI....more

Constangy, Brooks, Smith & Prophete, LLP

Oregon Attorney General issues AI Guidance for businesses

In a significant move to regulate the growing impact of artificial intelligence, Oregon lawmakers recently passed Senate Bill 1571, requiring campaigns to disclose when they use AI to manipulate audio or video images,...more

Pierce Atwood LLP

State Regulators Eye AI Marketing Claims as Federal Priorities Shift

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With the increase in AI-related litigation and regulatory action, it is critical for companies to monitor the AI technology landscape and think proactively about how to minimize risk. To help companies navigate these...more

Cozen O'Connor

Minnesota AG Issues Second Report Detailing Negative Impacts of Technology on Youth

Cozen O'Connor on

Minnesota AG Keith Ellison’s office has released a follow-up report on the effects of emerging technologies, such as AI and social media, on youth well-being. The report describes the legal landscape and current legislative...more

Alston & Bird

State AGs Publish Guidance on How State Laws Apply to AI

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On December 24, 2024 and January 13, 2025, the Oregon Attorney General’s Office and the California Attorney General’s Office published advisories (collectively, “Advisories”) explaining how existing statutes may be used to...more

Hudson Cook, LLP

FTC Targets Accessibility Overlays

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On January 3, 2025, the Federal Trade Commission ("FTC") announced a proposed $1,000,000 settlement with accessiBe Inc. and accessiBe Ltd. accessiBe is a software provider that sells an AI-powered web accessibility tool...more

Venable LLP

The Biden/Chopra CFPB's 2025 Guidance Compendium: A Last Gasp or Lasting Legacy?

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On the eve of a change in administration, the Biden/Chopra CFPB released a "Compendium of Recent CFPB Guidance," a sweeping collection of interpretations of federal consumer financial laws under the current leadership...more

BakerHostetler

In the Matter of ‘accessiBe’ - Can This Case Provide a Window into the Direction of Andrew Ferguson’s FTC?

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On Jan. 3, the Federal Trade Commission (FTC) announced a settlement with software provider accessiBe. At first, accessiBe seems to be a simple, routine FTC case following the traditional formula: Advertising + False Promises...more

ArentFox Schiff

Continued FTC Crackdown on False Product Reviews

ArentFox Schiff on

Consumer protection wins again! The Federal Trade Commission (FTC) announced a final order settling its complaint against Rytr LLC, an artificial intelligence (AI) writing assistant tool that was capable of producing detailed...more

Harris Beach Murtha PLLC

Oregon Sticks with Existing Regulations to Govern AI (For Now)

The Oregon Department of Justice (DOJ) recently issued significant guidance detailing how the state's existing legal framework will regulate artificial intelligence, eschewing the need for immediate AI-specific legislation....more

Wiley Rein LLP

CES 2025: FTC Commissioners Discuss Approach to AI in New Administration

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On Thursday, January 9 at CES 2025, two sitting FTC Commissioners – Rebecca Slaughter (D) and Melissa Holyoak (R) – sat down for a revealing discussion moderated by two former FTC Commissioners now in the private sector –...more

BakerHostetler

Why Have One When Four Will Do? How Oregon’s New Guidance on AI Compliance Bridges the AI Legal Gap

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Christmas came early when on December 24, the Oregon Office of the Attorney General (OAG) delivered AI guidance wrapped in a bow. Titled “What you should know about how Oregon’s laws may affect your company’s use of...more

Wiley Rein LLP

Wiley Consumer Protection Download (January 7, 2025)

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Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

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