CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
The lesson 2,886 newspapers can teach law firms about thought leadership
ESI Sales 101: Talking About Your Numbers on an Interview
Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications: On Record PR
Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 7, 2025, is below. Expedia’s quarterly earnings report garnered most of the attention this week as Expedia reported...more
Regulation (EU) 2023/2854 (the Data Act) entered into force across the EU on 12 September 2025. It forms a key part of the EU’s broader data strategy and establishes a comprehensive framework for how data is accessed, used,...more
Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important social media followers are to your content marketing efforts....more
Regulation (EU) 2023/2854 (the Data Act) entered into force on January 11, 2024, and applied from September 12, 2025, with certain provisions phased in through 2026 and 2027. The Data Act is intended to create a harmonized...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more
AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more
Companies are facing a unique trade market. President Trump has announced various tariffs, including additional tariffs on China, the on-again, off-again tariffs on Canada and Mexico, auto tariffs, steel and aluminum tariffs,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more
Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more
In a challenging fundraising environment, private wealth investors are filling the gap, aided by investment platforms, intermediaries, and evolving legal structures. In recent years, inflationary pressures, interest rate...more
On March 7, 2024, the Federal Trade Commission announced significant amendments to its Telemarketing Sales Rule. The effective dates for these changes are tied to publication of this announcement in the Federal Register,...more
On March 7, the FTC announced it had finalized substantial revisions to the Telemarketing Sales Rule (the proposed rule was discussed here). Since promulgated in 1995, the TSR has been amended four times, most recently in...more
The 1995 Telemarketing Sales Rule (TSR), and particularly its later added Do Not Call provisions, come about as close as one can get to a universally popular government program. So anytime the FTC modifies the TSR, it is big...more
The Rule-A-Palooza continues at the FTC. On March 7, 2024, the Federal Trade Commission (FTC) released a Final Rule that updates the recordkeeping requirements under the Telemarketing Sales Rule (TSR). The Final Rule requires...more
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more
On 22 December 2023, the EU published Regulation (EU) 2023/2854, the Data Act, in the Official Journal of the EU. The Data Act is a new regulation providing harmonised rules on access to data, switching cloud providers and...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more
On November 27, 2023, the European Union ("EU") adopted the final text of the Data Act, marking an effort to create a harmonized, cross-sectoral data sharing framework with the stated goal of ensuring fair access to and use...more
In the crypto world, does it really matter where you are? Is there a sunny offshore paradise perspective on the click of a button and a fintech trade? The answer lies as usual in how to unravel a problem should it arise. Both...more
This week’s Update features a variety of stories, including the latest on Hopper and its apparent ongoing transition. Enjoy....more
Account-based marketing is becoming more popular. A recent Salesforce report estimated that 89% of B2B marketers have an ABM strategy in place today. What used to be a time-consuming and expensive process is becoming more...more
The Delaware Personal Data Privacy Act (DPDPA or Act) became law on September 11, 2023, making Delaware the 13th state to enact a comprehensive consumer data privacy law, joining California, Virginia, Colorado, Connecticut,...more
Here is a breakdown on how new Federal and State decisions clarify Massachusetts Chapter 93A Unfair and Deceptive Trade Practices Law in Business-to-Business Disputes - A flurry of judicial decisions in spring 2023 has...more
The California Attorney General’s investigative sweep is a potential harbinger of increased focus on employers’ data privacy compliance with respect to employee data. On July 14, 2023, the California Attorney General...more