BakerHostetler Partner Paul Karlsgodt Discusses Privacy Class Actions
The use of online tracking technologies for online behavioral advertising, analytics and related activities has come under increasing scrutiny by regulators in the U.S., Europe and elsewhere. The obligations under various...more
Google has agreed to pay a whopping $155M to resolve a government investigation and a class action lawsuit stemming from its use of location data, including claims that it stored and collected consumers’ location-related...more
California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this...more
Through a new interpretive rule announced this week, the Consumer Financial Protection Bureau (CFPB) has declared that digital marketing providers can be held liable under the Consumer Financial Protection Act (CFPA)...more
The Network Advertising Initiative (NAI), an industry trade group that develops self-regulatory standards for online advertising, has released its Precise Location Information Solution Provider Voluntary Enhanced Standards....more
The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more
On October 21, 2021, the CFPB sent orders to Amazon, Apple, Facebook, Google, PayPal, and Square requiring them to provide information about their current and planned payments products, practices, and data collection and...more
In August, Viacom and a number of other app developers and ad-tech companies reached a settlement with parents who had alleged that the companies were illegally selling children’s personal information for behavioral...more
When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more
The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and...more
No. The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing; its members include both media companies and advertising technology companies. ...more
The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing including media companies and advertising technology companies. In October of 2019, the IAB...more
Have you recently received an update from Google or another adtech provider on their CCPA position? Some industry players are rolling out their approaches, and any business that uses website widgets needs to take note...more
Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more
On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No. 220 incorporates the CCPA’s concept of permitting consumers to...more
The Consumer Financial Protection Bureau made it clear that it will continue to target auto finance lenders as one of its top supervisory and enforcement priorities in the Fair Lending Report of the Bureau of Consumer...more
Yes. European data privacy law distinguishes between session cookies that, for example, allow a website to function properly, and behavioural advertising cookies that are unnecessary for the functioning of the website. ...more
We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on Privacy blog. But there’s more! CARU also took action based on several...more
The Online Interest Based-Advertising Accountability Program, which enforces privacy principles for digital advertising, recently announced its 100th action. In announcing this landmark, the Accountability Program looked back...more
Pursuant to a new code of conduct, the Network Advertising Initiative (NAI) has banned members from the behavioral targeting of consumers under the age of 16....more
The closure of four cases involving targeted advertising provides lessons for navigating compliance standards under the GDPR. The recent closure of cases brought by the French Data Protection Authority (CNIL) against four...more
Many companies, such as online retailers and social media websites, participate in “behavioral advertising.” To participate in the network, the company places code on its website that permits a third party (the behavioral...more
On Dec. 4, 2018, the New York Attorney General (AG) announced that media giant and AOL successor Oath Inc. (Oath), a subsidiary of Verizon Communications, Inc., agreed to pay nearly $5 million to settle charges that its...more
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms....more
The Online Interest-Based Advertising Accountability Program issued its 90th decision in a case involving Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform....more