News & Analysis as of

Behavioral Advertising Online Interest-Based Advertising Accountability Program Digital Advertising Alliance

Manatt, Phelps & Phillips, LLP

Online Accountability Program Update: Enhanced Focus on Enhanced Notice

Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more

Sheppard Mullin Richter & Hampton LLP

E-Cig Company Settles Online Behavioral Advertising Inquiry

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US self-regulatory group that oversees online and interactive behavioral...more

Manatt, Phelps & Phillips, LLP

Online Accountability Program Tackles Video Ads

The Online Interest-Based Advertising Accountability Program issued its 90th decision in a case involving Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform....more

Manatt, Phelps & Phillips, LLP

Accountability Program Emphasizes Transparency in New Decisions

Marking its 89th decision, the Online Interest-Based Advertising Accountability Program released two decisions addressing the issue of transparency....more

Manatt, Phelps & Phillips, LLP

Accountability Program Decision Emphasizes Enhanced Notice

In its latest action, the Online Interest-Based Advertising Accountability Program emphasized the importance of enhanced notice for consumers of behavioral targeting....more

Sheppard Mullin Richter & Hampton LLP

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more

Wilson Sonsini Goodrich & Rosati

Online Interest-Based Advertising Icon to Be Used on Facebook to Give Greater Transparency and Choice Regarding Targeted Ads

On February 4, 2013, the Online Interest-Based Advertising Accountability Program issued a decision that concluded its inquiry into how the online advertising industry's Self-Regulatory Principles for Online Behavioral...more

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