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Good2bSocial

What Is Keyword Density and Why Does It Matter for Legal Marketers?

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Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

Fenwick & West LLP

The FTC's five don'ts for companies using AI chatbots

Fenwick & West LLP on

The Federal Trade Commission has posted a new Business Blog highlighting five important don'ts for companies employing AI-powered chatbots...more

Holland & Knight LLP

Key Takeaways from FTC's "Disclosures 101 for Social Media Influencers"

Holland & Knight LLP on

The Federal Trade Commission (FTC) released a new publication titled "Disclosures 101 for Social Media Influencers" on Nov. 5, 2019. The publication, which was accompanied by an informational video, underscores the...more

International Lawyers Network

Better Business Relationships Start with Better Content Marketing

Content marketing is a tool in your arsenal for building effective business relationships. But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with...more

Thomas Fox - Compliance Evangelist

Social Media Week Part III – Twitter and Innovation in Your Compliance Program

I continue my exploration of the use of social media in your Foreign Corrupt Practices Act (FCPA) compliance program today. One of the ways that Chief Compliance Officers (CCOs) and compliance practitioners can communicate...more

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