News & Analysis as of September 18, 2024

Databases

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Database Marketing Outsourcing

Pillsbury - Global Sourcing Practice on 8/23/2013

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and in-store sales) and enable...more

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Business Development › Outsourcing › Databases

Database Marketing Outsourcing

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