News & Analysis as of June 2, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on 3/6/2025

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?

Good2bSocial on 4/11/2022

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the...more

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Business Development › Pay-Per-Click › Online Advertisements

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

A Beginner’s Guide to Online Marketing for Lawyers

Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?

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