California Consumer Privacy Act (CCPA), Opt-Outs, Advertising

Global Privacy Signaling: The Trendsetting Opt-Out Mechanism

BCLP on 9/19/2022

By now, it is generally known that comprehensive privacy laws include requirements to allow consumers to opt-out of the sale of the their personal information, including personal information collected through the use of...more

AD-ttorneys@law - February 2022

BakerHostetler on 2/3/2022

Washington State Debates Personal Data Protections - Will the Evergreen State join Colorado and Cali and flick the data off-switch?...more

Welcome to the Digital Transformation and Data Economy Newsletter – July 2021 Issue

BakerHostetler on 7/20/2021

Across the economy, businesses are using digital technology to pivot into innovative service lines, accelerate growth and transform their businesses altogether. These businesses’ digital strategies and data assets play...more

California AG Becerra Tweets Endorsement for a Universal Opt-Out Tool

BakerHostetler on 2/9/2021

On Jan. 28, California Attorney General Becerra tweeted his support for a newly developed privacy tool that may function as a means for universal opt out. “#CCPA requires businesses to treat a user-enabled global privacy...more

California Voters Adopt the California Privacy Rights Act

Jones Day on 11/6/2020

The Situation: Less than one year after the California Consumer Privacy Act ("CCPA") became effective, California voters approved the California Privacy Rights Act ("CPRA"), a consumer privacy ballot initiative that amends...more

CA Privacy Law Reboot – CCPA 2.0

BakerHostetler on 9/18/2020

The California Privacy Rights Act (CPRA) is going to be on the November 3 ballot. The CPRA would amend the California Consumer Privacy Act (CCPA) to provide a greater level of rights for consumers and more stringent...more

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

BCLP on 3/11/2020

When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

A Sale, or Not a Sale? The Digital Advertising Debate

McDermott Will & Emery on 1/9/2020

The California Consumer Privacy Act (CCPA) requires businesses who engage in “sales” of “personal information,” to offer consumers the right to opt out of such sales via a “Do Not Sell My Personal Information” link or button...more

Google Provides Restricted Data Processing Setting to Comply with CCPA

ArentFox Schiff on 12/30/2019

This plan does not take responsibility away from businesses, but provides a way for companies to ensure they are not “selling” data to Google. The definition of “selling” under the CCPA is quite broad and would entail...more

What concerns do website owners have with the IAB’s final CCPA Do Not Sell Framework?

BCLP on 12/27/2019

The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing. Its members include both media companies and advertising technology (“adTech”) companies. In...more

CCPA - Adtech Update - Cybersecurity and Privacy Alert

Bradley Arant Boult Cummings LLP on 11/26/2019

Have you recently received an update from Google or another adtech provider on their CCPA position? Some industry players are rolling out their approaches, and any business that uses website widgets needs to take note...more

CCPA’s Uncertain Effect on Digital Advertising

Ballard Spahr LLP on 11/15/2019

Have you ever looked at a product online and realized it was following you around the internet? Have you ever visited a different website and seen the item you were just thinking about purchasing? These friendly reminders are...more

New California Ballot Initiative Contemplates Stricter Privacy Requirements

Perkins Coie on 10/17/2019

A new California privacy ballot initiative has been introduced by real estate developer and privacy rights advocate, Alastair Mactaggart. This new ballot initiative, titled The California Privacy Rights and Enforcement Act of...more

California Consumer Privacy Act (CCPA) › Opt-Outs › Advertising

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