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Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more

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SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

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How to Use Legal Blogging for Client Retention and Loyalty

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Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more

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