News & Analysis as of

Consumers Advertising

Sheppard Mullin Richter & Hampton LLP

Bookmark This!: Colorado Launches Universal Opt Out Mechanism List

In anticipation of July 1, 2024, requirements to allow consumers the ability to use “universal opt out mechanisms” in certain circumstances, Colorado has posted its “universal opt out shortlist.” The list is indeed short....more

Cornerstone Research

Ad Avoidance in False Advertising Consumer Class Actions

Cornerstone Research on

In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements. In these cases,...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2023: INFORM ACT: What Brands Need to Know

In today’s digital world, online marketplaces have become hotspots for organized crime, particularly relating to the sale of stolen and counterfeit goods by third-party sellers. These fraudulent sales mislead consumers, cost...more

Manatt, Phelps & Phillips, LLP

Recent AI Developments And The Practice Of Law—An Update

There have been many recent artificial intelligence (AI) developments over the past several weeks that impact the practice of law. Since my article “Recent AI Developments—Can AI Replace Attorneys?” was published on March 14,...more

DarrowEverett LLP

The FTC is Turning the Lights On: Dark Patterns Aren't in the Shadows Anymore

DarrowEverett LLP on

The continued growth and dominance of e-commerce has ushered in a new frontier for businesses. In response to the progressive evolution from brick-and-mortar marketplaces to the current e-commerce dominant landscape,...more

Cozen O'Connor

FTC Releases Report Detailing Use of “Dark Patterns” to Manipulate Online Consumers

Cozen O'Connor on

In a recent report entitled Bringing Dark Patterns to Light, the FTC detailed how companies increasingly have used sophisticated design techniques to allegedly trick or manipulate online consumers into purchasing products or...more

Faegre Drinker Biddle & Reath LLP

Reiterating Focus on Dark Patterns: The FTC’s .com Disclosures Guidance is Getting a Refresh

First released in 2000 and updated in 2013, the FTC’s .com Disclosures guidance has been relied on by advertisers hoping to “make effective disclosures in digital advertising” for the last two decades.  The FTC’s Leslie Fair...more

Perkins Coie

FTC Proposes Updated Guidance for Influencer and Consumer Review Programs

Perkins Coie on

To encourage transparency and compliance with the Federal Trade Commission (FTC) Act and address current practices and trends, the FTC first published the Guides Concerning the Use of Endorsements and Testimonials in...more

Fenwick & West LLP

FTC Warns Companies Offering Subscription Services to Avoid Using “Dark Patterns”

Fenwick & West LLP on

On October 28, 2021, the Federal Trade Commission issued a new Enforcement Policy Statement (the Statement) warning companies against using “dark patterns” in negative option marketing. “Dark patterns” is a broad term that...more

Perkins Coie

Recent Developments in Telephone Consumer Protection Act Litigation

Perkins Coie on

Litigation of the Telephone Consumer Protection Act (TCPA) is an active area with frequent developments important to the consumer finance space. Two recent cases are worthy to note. In Loyhayem v. Fraser Fin. & Ins. Servs.,...more

Perkins Coie

Sustainability Advertising: Key Takeaways

Perkins Coie on

Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in brand reputation....more

Perkins Coie

Sustainability in Advertising Law

Perkins Coie on

Brands continue to build their sustainability and environmental marketing programs in response to consumer demand. A recent report found that nearly eight out of ten consumers are making sustainability-based purchase choices....more

12 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide