News & Analysis as of

Data Privacy Advertising California Consumer Privacy Act (CCPA)

Baker Botts L.L.P.

CCPA Class Actions Without a Data Breach; Courts Signal a New Litigation Frontier.

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Two recent decisions from the Northern District of California—Shah v. Capital One Financial Corp., No. 24-cv-05985-TLT, 2025 WL 714252 (N.D. Cal. Mar. 3, 2025), and M.G. v. Therapymatch, Inc., No. 23-cv-04422-AMO, 2024 WL...more

Harris Beach Murtha PLLC

AI-Powered Video Game Advertising: Regulatory and IP Challenges

AI is coming for digital advertising in video games. AI-driven technologies now enable the integration of dynamic, personalized advertisements within gaming environments, enhancing player engagement and offering lucrative...more

WilmerHale

Year in Review: 2024 Web Tracking Litigation and Enforcement

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In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the efficacy of their...more

BakerHostetler

DSIR Deeper Dive - The Worst Cookie Recipe

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Countless hours are being spent categorizing cookies and other tracking technologies to work with consent management platforms, part of a purpose-built industry aiming to help companies deal with the increasingly complex and...more

Troutman Pepper Locke

2024 Mid-Year Review: State AGs Shaping Regulatory Landscapes

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In 2024, the landscape of state attorneys general (AGs) is poised for significant change, with numerous elections and regulatory actions reshaping priorities and enforcement strategies. This dynamic environment reflects the...more

Dorsey & Whitney LLP

Looking Down the Road: Data Privacy Priorities in 2024

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2023 brought a surge of data privacy developments, with a large expansion of state comprehensive privacy laws, litigation of new claims based on older laws (e.g. wiretapping and VPPA cases), increased scrutiny on data...more

Holland & Knight LLP

Holland & Knight Data Privacy and Security Report: September 2023

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Welcome to Holland & Knight's monthly data privacy and security news update that includes the latest in policy, regulatory updates and other significant developments. ...more

BCLP

Global Privacy Signaling: The Trendsetting Opt-Out Mechanism

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By now, it is generally known that comprehensive privacy laws include requirements to allow consumers to opt-out of the sale of the their personal information, including personal information collected through the use of...more

BakerHostetler

AD-ttorneys@law - February 2022

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Washington State Debates Personal Data Protections - Will the Evergreen State join Colorado and Cali and flick the data off-switch?...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now: An IP Podcast - Advertising and Customer Engagement in the Digital Age - California...

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On the latest episode of Trending Now - An IP Podcast, Amber Duncan and Rob Van Arnam provide an update on the privacy rules and obligations under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act...more

Fox Rothschild LLP

West Virginia Data Privacy Bill Is CCPA+

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West Virginia has gotten into the data privacy bill game with House Bill (HB) 3159 on Consumer Data Privacy. The legislation is similar to the California Consumer Privacy Act + the following key points:...more

ArentFox Schiff

Third-Party Cookies Going Stale: The Depletion of Third-Party Cookies

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Tides of change in the digital advertising and regulatory landscape over the last few years have recently ushered in an increasingly likely future without third-party cookies. Background – An Abbreviated History of Recent...more

Husch Blackwell LLP

Apple Implements Privacy “Nutrition Label” For Apps

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Keypoint: App developers will need to navigate a new privacy questionnaire designed to provide users with an easy to understand presentation of an App’s privacy practices. As of December 8, 2020, Apple now requires all...more

Jones Day

California Voters Adopt the California Privacy Rights Act

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The Situation: Less than one year after the California Consumer Privacy Act ("CCPA") became effective, California voters approved the California Privacy Rights Act ("CPRA"), a consumer privacy ballot initiative that amends...more

BakerHostetler

CA Privacy Law Reboot – CCPA 2.0

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The California Privacy Rights Act (CPRA) is going to be on the November 3 ballot. The CPRA would amend the California Consumer Privacy Act (CCPA) to provide a greater level of rights for consumers and more stringent...more

Troutman Pepper Locke

California Consumer Privacy Act Enforcement Series: Failing to Provide Adequate Notice at Collection

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Enforcement of the California Consumer Privacy Act (CCPA) began July 1, 2020. Our privacy team at Troutman Pepper includes several attorneys who worked in an attorney general’s office. This privacy regulatory team has...more

Hanzo

Regulatory Compliance for Digital Marketers, Part 1: How to Deliver Experiences That Are Both Creative and Compliant

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Online marketing offers unprecedented opportunities for creative expression. There are a variety of emerging approaches you can take to woo potential customers and to engage and interest them. Does your client base respond...more

BakerHostetler

The Ad Industry Wants a Delay to CCPA Enforcement As It Considers CCPA Cookie Compliance Frameworks and Ongoing Rulemaking

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A letter penned by the top ad industry trade associations (the American Association of Advertising Agencies, the Interactive Advertising Bureau (IAB), the Association of National Advertisers, the American Advertising...more

McDermott Will & Emery

A Sale, or Not a Sale? The Digital Advertising Debate

The California Consumer Privacy Act (CCPA) requires businesses who engage in “sales” of “personal information,” to offer consumers the right to opt out of such sales via a “Do Not Sell My Personal Information” link or button...more

Dorsey & Whitney LLP

Adding AdTech to the CCPA Equation: The Importance of Third-Party Vendor Compliance

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The arrival of the California Consumer Privacy Act (CCPA) on January 1, 2020 brings steep risk for companies that collect information on California residents. In particular, and among other statutory penalties, a business...more

Sheppard Mullin Richter & Hampton LLP

NAI’s 2020 Code Effective January 1 Along with CCPA

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and...more

Foley Hoag LLP - Security, Privacy and the...

Cybersecurity 2020 — The Year in Preview: Top 11 CCPA Developments to Watch Out for in 2020

Editors’ Note: This is the first in our fourth-annual end-of-year series examining important trends in data privacy and cybersecurity in the coming year. Up next: a look at trends in the energy space. Lists of “top” things...more

BakerHostetler

IAB Previews Solution for Interest-Based Advertising and CCPA ‘Do Not Sell’ Right

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On September 17, 2019, numerous stakeholders in the digital advertising industry, including publishers, advertisers/brands, AdTech companies, and law firms (including numerous representatives from BakerHostetler) convened at...more

Ballard Spahr LLP

California Legislature Adopts Five Amendments to CCPA, But Largely Rejects Industry Efforts

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On September 13, 2019—the last day of the legislative session—California lawmakers approved five amendments intended to clarify the scope of the California Consumer Privacy Act (the “CCPA”), but rejected several...more

Benesch

Point Of Sale Newsletter - July 2019

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In a signal that the FBI’s investigation into media buying and transparency is progressing, the FBI has reportedly interviewed former and current executives from multiple media buying agencies, and reports surfaced in March...more

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