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Data-Sharing Sponsorship Agreements

Morgan Lewis - Tech & Sourcing

Data Sharing in Sports Sponsorship Contracts

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry, incorporating data sharing...more

BakerHostetler

Media Insights for In-House Counsel: Retail Media Networks

BakerHostetler on

As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more

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