News & Analysis as of May 28, 2025

False Advertising

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AB 2426: California's New Law Strengthens Protections Against False or Misleading Advertisement Claims Regarding Digital Goods

Wilson Sonsini Goodrich & Rosati on 12/23/2024

California recently passed AB 2426, a new law amending California’s existing false advertising laws to target various false or misleading digital advertising claims. Initially introduced in February 2024, the bill quickly...more

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

Akerman LLP - Marks, Works & Secrets on 6/6/2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite...more

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Digital Media › Online Platforms › False Advertising

AB 2426: California's New Law Strengthens Protections Against False or Misleading Advertisement Claims Regarding Digital Goods

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

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