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Digital Media › Targeted Digital Advertising

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

Good2bSocial on

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Morgan Lewis

California Becomes First State to Pass Law Targeting Advertising of Digital Media Licenses

Morgan Lewis on

California recently passed a new law that will require companies to change the way they advertise and sell licenses to access digital goods. Effective January 1, 2025, the law will require companies to disclose to consumers...more

Wiley Rein LLP

FTC Hosts Event to Examine Children’s Advertising in Digital Media

Wiley Rein LLP on

Our broadcast clients are already well aware of their obligations to air children’s programming in accordance with the FCC’s rules, including the rule prohibiting “host selling.”...more

BakerHostetler

A Legal Practitioner’s Guide to NFTs, Digital Advertising and Media

BakerHostetler on

In 2021, non-fungible tokens (NFTs) generated overall sales of close to $25 billion and became one of the year’s most defining cultural phenomena. This trend has continued with NFT sales topping $2 billion in the first...more

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