News & Analysis as of

Digital Platforms Advertising

Venable LLP

Political Advertising: A Lucrative Election-Year Market with Unique Pitfalls

Venable LLP on

With the 2024 elections well underway, advertisers of all stripes are seeking new and more efficient ways to reach potential voters, donors, and supporters across platforms. The market for political advertising on U.S....more

Sheppard Mullin Richter & Hampton LLP

FTC Cracks Down on Data Aggregator, Bans Sale of Precise Consumer Location Data

On January 18, the FTC issued a consent order prohibiting a digital platform and data aggregator from selling or licensing precise consumer location data on the grounds that it did not obtain consumer consent before...more

BakerHostetler

No Silver Bullet: The FTC’s Staff Report on Kids’ Digital Marketing Workshop

BakerHostetler on

When the FTC announced it was doing a workshop focused on children’s digital marketing that would be followed by a Staff Report, I was as giddy as a kid on Halloween. But now I feel like I got more tricked than treated,...more

Foley Hoag LLP - Security, Privacy and the...

The FTC Outlines What It Sees as “The HIdden Impacts of Pixel Tracking”

In a very comprehensive post from the Federal Trade Commission’s Office of Technology, the FTC takes what it calls “[a] deep dive into the technical side of FTC’s recent cases on digital health platforms, GoodRx &...more

Venable LLP

CFPB Warns Digital Mortgage Comparison-Shopping Platforms About Referral Fees and Pay-to-Play Advertising

Venable LLP on

The Consumer Financial Protection Bureau (CFPB) has moved to curb digital mortgage comparison-shopping platforms from receiving referral fees, issuing an advisory opinion that outlines how companies violate the Real Estate...more

Hinch Newman LLP

FTC CID Attorney on Considerations for Digital Marketers When Selecting Regulatory Investigation Defense Counsel

Hinch Newman LLP on

You received a Civil Investigative (CID) from the Federal Trade Commission related to a consumer protection matter. Now what?...more

BakerHostetler

What Even Is Ad Tech?

BakerHostetler on

“What is ad tech?” That is a question I’ve been asked and have answered numerous times. ...more

Wilson Sonsini Goodrich & Rosati

EU Reaches Political Agreement on Additional New Rules for Digital Platforms in the Digital Services Act

The EU is close to finalizing the adoption of the Digital Services Act (DSA), which will impose new obligations on digital platforms regarding content moderation, due diligence for illegal content, and advertising...more

Legal Internet Solutions Inc.

9 Steps to Developing a Comprehensive Digital Marketing Strategy

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more

Mintz - ML Strategies

Is Massachusetts Poised to Pass a Tax on Digital Advertising?

Mintz - ML Strategies on

Only a handful of states have sought to tax digital advertising, and the path forward is murky at best due to practical considerations, federal preemption and constitutional questions. However, there are at least 4 bills...more

White & Case LLP

Market Research Interim Report on Digital Advertising by the Japan Fair Trade Commission (“JFTC”)

White & Case LLP on

The JFTC published the “Interim Report Regarding Digital Advertising” (“Interim Report”) on April 28, 2020 based on the market research (“Research”) conducted by the JFTC. The Research was conducted in accordance with the...more

Dorsey & Whitney LLP

Adding AdTech to the CCPA Equation: The Importance of Third-Party Vendor Compliance

Dorsey & Whitney LLP on

The arrival of the California Consumer Privacy Act (CCPA) on January 1, 2020 brings steep risk for companies that collect information on California residents. In particular, and among other statutory penalties, a business...more

12 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide