News & Analysis as of

European Union Intellectual Property Office (EUIPO) Inherently Distinctive

Hogan Lovells

Put a cork in it: EU General Court says sound file of "opening a carbonated beverage" not registrable as a sound mark

Hogan Lovells on

The typical crack and fizz sound that occurs when opening a carbonated beverage is not registrable as a sound mark as it lacks any distinctive character. This was decided by the General Court of the European Union (GC) in a...more

Hogan Lovells

Has the General Court let the genie out of the bottle with its latest judgment on shape marks?

Hogan Lovells on

The General Court has recently decided an interesting case concerning the distinctiveness of a shape mark ....more

Jones Day

European Union Trademark Reform—Further Changes Have Arrived

Jones Day on

The Situation: Alterations to the European Union’s trademark laws came into force on October 1, 2017. ...more

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