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Facebook Contests & Promotions

Klein Moynihan Turco LLP

How to Run A Social Media Sweepstakes Promotion

Conducting a sweepstakes promotion through a social media venue provides businesses with a potent marketing combination: Sweepstakes sponsors can increase engagement with their social media accounts, while increasing brand...more

Faegre Drinker Biddle & Reath LLP

Launching a Sweepstakes or Contest on Social Media – What You Should Know

As discussed on our blog previously, here and here, a promotion sponsor must finalize Official Rules before a promotion begins. But using a third-party social media platform to administer your promotion or accept entries...more

K&L Gates LLP

Social Media: 10 Fundamental Questions All Businesses Should Consider About Their Online Presence

K&L Gates LLP on

Twenty years ago, the social media world we now live in was the stuff of science fiction. Today, social media is a critical business tool creating unprecedented opportunities for direct consumer interaction, brand awareness,...more

King & Spalding

Consumer Groups Push FTC To Investigate Popular Candy Social Media Contest For Alleged Violations Of COPPA

King & Spalding on

According to a Request for Investigation filed with the Federal Trade Commission (“FTC”) on December 9, 2014, a coalition of consumer and children’s privacy rights organizations has asked for a federal investigation of the...more

Dorsey & Whitney LLP

No Need to “Like” Us On Facebook: Some New and Some Old Contest and Sweepstakes Rules To Follow on Facebook and Beyond

Dorsey & Whitney LLP on

Starting next week, businesses running contests and sweepstakes on Facebook will not be allowed to require users to “like” their pages as a condition of entry to a promotion. This practice, known as “like-gating,” has been...more

Manatt, Phelps & Phillips, LLP

SPECIAL FOCUS: He Likes Me. He Likes Me Not: Facebook Changes Its Policy On “Likes”

In an important development for advertisers who wish to use promotions to build their page “likes” on Facebook, the social media platform has changed its policy with regard to how advertisers may obtain a consumer’s “likes.”...more

Greenberg Glusker LLP

Facebook Bans “Like-Gated” Promotions

Greenberg Glusker LLP on

Earlier this month, Facebook announced a significant upcoming change to a section of its policies that will affect the way promotions may be administered on Facebook. Effective November 5, 2014, “like-gating” a page (i.e....more

Perkins Coie

Facebook Simplifies Its Promotion Guidelines

Perkins Coie on

Facebook recently updated its Promotion Guidelines to ease restrictions on conducting contest and sweepstakes promotions on the Facebook platform. Facebook previously required promotion sponsors to administer promotions...more

Dickinson Wright

Like the Weather, Facebook’s Promotional Rules Have Changed

Dickinson Wright on

If your company or clients run contests or sweepstakes on Facebook, you need to be aware that Facebook recently changed its promotional guidelines (“Guidelines”), yet again....more

Dickinson Wright

Gaming Legal News - September 2013 • Volume 6, Number 20: Like The Weather, Facebook’s Promotional Rules Have Changed

Dickinson Wright on

If your company or clients run contests or sweepstakes on Facebook, you need to be aware that Facebook recently changed its promotional guidelines (“Guidelines”), yet again. • You can now collect entries by having...more

Greenberg Glusker LLP

Facebook Eases Restrictions on Sweepstakes and Contests

Greenberg Glusker LLP on

On August 27, 2013, Facebook revised the section of its “Pages Terms” that applies to administering sweepstakes and contests on Facebook. With the revised terms, Facebook relaxed most of the prior rules and restrictions it...more

Manatt, Phelps & Phillips, LLP

Advertising Law - Aug 29, 2013

Facebook Changes Its Promotion Guidelines - Sponsors can rejoice. Effective August 27, 2013, Facebook no longer requires that sweepstakes and contests be conducted on third party apps. By dispensing the apps...more

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