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Fashion Branding Partnerships

Foley & Lardner LLP

The Barbie Movie: The Power of Brand Placement and Partnerships

Foley & Lardner LLP on

As highly anticipated, the new Barbie movie was the biggest hit this summer. Audiences were not only drawn to the empowering storyline and diverse characters, but as attorneys, we were also excited to see the incorporation of...more

BakerHostetler

Brand Collaboration at Its Best: PacSun ‘Met’ Its Goals via Metropolitan Museum of Art Collaboration

BakerHostetler on

I haven’t used the words “shopped,” “purchased,” and “PacSun” in the same sentence for more than a decade. So now, in an existential daze, I’m wondering how I arrived at the “Thanks for shopping PacSun, here is your order...more

Dorsey & Whitney LLP

What can hair metal and grunge bands teach us about IP ownership?

Dorsey & Whitney LLP on

It has been an interesting several weeks in the trademark world that have transported me back to my halcyon days of high school metal and college grunge (but mostly I was a new wave guy). The years-long litigation going...more

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