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Genericide Corporate Branding Retail Market

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Year-End Trademark Audits Ensure Complete Brand Protection

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With the end of the year approaching and the holiday shopping season in full swing, now is an ideal time for brand owners to audit their trademark portfolios. ...more

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Protecting the Popular Brand: Considerations to Avoid Genericide

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When it comes to trademark registration, there is such a thing as being too popular. Marks such as Aspirin, Fiberglass, Zipper and Flip Phone became so ubiquitous that they were found to be generic—a commonly used name or...more

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