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Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

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Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

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Improve SEO & Conversions With A Website Audit

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In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more

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Three Things - What I Learned this Year with Taryn Elliott and Ann Caskey

Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more

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Top 10 Tactics for Pay-per-click for Law Firms

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PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our...more

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Everything Law Firms Need to Know About Google Analytics 4

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In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more

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