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Google Pay-Per-Click

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How Legal Marketers Can Budget and Bid with Google Local Service Ads

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Navigating the competitive landscape of digital advertising is crucial for law firms and legal marketers aiming to attract new clients. Google Local Service Ads (LSA) offer a unique opportunity to target your firm’s local...more

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SEO for Lawyers: Your Top 16 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along...more

Legal Internet Solutions Inc.

10 Essential Law Firm K.P.I.s for Measuring Firm Success

June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more

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A Guide to Marketing for Small Law Firms

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Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

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Top 10 Tactics for Pay-per-click for Law Firms

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PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our...more

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Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?

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People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the...more

Morrison & Foerster LLP - Class Dismissed

Ninth Circuit Holds That Google AdWords Class Can Go Forward, Despite Individualized Damages Calculations

In Pulaski & Middleman v. Google, Inc., the Ninth Circuit recently held that a class could be certified in connection with Google AdWords, even though damages would require some individualized calculations....more

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