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Green Guides › Environmental Policies

The Green Guides are set of marketing guidelines issued by the United States Federal Trade Commission to prevent businesses from making misleading environmental claims in marketing and/or advertising and to... more +
The Green Guides are set of marketing guidelines issued by the United States Federal Trade Commission to prevent businesses from making misleading environmental claims in marketing and/or advertising and to provide businesses with proper standards for making such claims.    less -
Venable LLP

Compliance Countdown for California’s “Truth in Recycling” Law Begins

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On April 4, the California Department of Resources Recycling and Recovery (CalRecycle) published its final material characterization study report, starting the clock for compliance with Senate Bill No. 343 (SB 343), also...more

Kilpatrick

Beef Between Meat Stick Manufacturers Leads to Withdrawn Environmental Benefit Claims, Substantiated Sourcing Claims

Kilpatrick on

The National Advertising Division (“NAD”) resolved a beef between makers of competing meat stick products, Link Snacks Inc. and We Are The Chompions, LLC (“Chomps”). Link Snacks challenged Chomps’ non-specific carbon neutral...more

Kelley Drye & Warren LLP

What’s Next for the Green Guides? Insights from Commissioner Holyoak’s Remarks at CPG

Kelley Drye & Warren LLP on

Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC’s Green Guides. But a lot has changed since the...more

DLA Piper

California’s Recycling Claims Restrictions Approach, but Some Compliance Obligations are Already in Effect

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The California Department of Resources Recycling and Recovery (CalRecycle) has issued its Revised Preliminary Findings Report on the recyclability of various materials under the state’s “Truth in Recycling” law, also known as...more

Katten Muchin Rosenman LLP

What Will the New FTC Do With the Green Guides?

Katten Muchin Rosenman LLP on

The incoming administration will change the Federal Trade Commission leadership. Chair Lina Khan, whose term has expired, is leaving, making way for a new majority of three Republican Commissioners. Andrew Ferguson will...more

Cadwalader, Wickersham & Taft LLP

Cadwalader Climate - September 2024

Cadwalader, Wickersham & Taft LLP on

In this week’s edition, we discuss the UK’s advertising regulator’s continued focus on greenwashing enforcement – this time, in relation to Virgin Atlantic and its use of sustainable aviation fuel. We also discuss the latest...more

Jones Day

Class Action "Greenwashing" Bottled Water Lawsuit Survives Motion to Dismiss in New York Federal Court

Jones Day on

On January 10, 2024, a class action lawsuit survived a motion to dismiss a complaint alleging injury due to misleading "carbon neutrality" branding on bottled water. Dorris v. Danone Waters of America, Case No. 22 Civ. 8717...more

Holland & Knight LLP

EPA Releases Draft of National Strategy to Prevent Plastic Pollution

Holland & Knight LLP on

The U.S. Environmental Protection Agency (EPA) Office of Resource Conservation and Recovery (ORCR) released the draft National Strategy to Prevent Plastic Pollution (EPA 530-R-23-006) (Draft Strategy) on April 21, 2023. The...more

Akin Gump Strauss Hauer & Feld LLP

Executive Branch Climate and Sustainability Developments to Watch in 2023—a “Go To” List for Business Leaders

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2022 marked a historic year for climate change action in the Executive Branch. The Biden-Harris administration continued to deploy a “whole-of-government” approach to combating climate change, securing over $300 billion in...more

Cozen O'Connor

AG Bonta Sends Letters to Plastic Bag Manufacturers Demanding Substantiation of Recyclability Claims

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California AG Rob Bonta sent letters to six manufacturers of plastic bags demanding that they substantiate express and implied claims that their reusable plastic bags are recyclable, as well as certified claims that the bags...more

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