In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier...more
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more
Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of more eyes and form more...more
Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there...more
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more
Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. Law...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent Edison Research study found that one in five Americans has listened to at least one...more
Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising - In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to...more