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Influencers › FTC Endorsement Guidelines › NCAA

Venable LLP

Want to Partner with a College Student Athlete? What Businesses Should Know About NIL Deals | Insights

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Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student...more

Ward and Smith, P.A.

Trail Magic: Social Media and Employment Agreement Live Action Role-Playing

Ward and Smith, P.A. on

Three Ward and Smith attorneys shared insights on the legal implications businesses should consider when entering into a promotional contract with a social media influencer. During the discussion, the attorneys covered...more

Ward and Smith, P.A.

The #AD Vantage Point: Navigating the FTC Endorsement Guides, Part I

Ward and Smith, P.A. on

Our colleague Clint Cogburn recently wrote an article discussing the guidance provided by the NCAA's Interim NIL Policy, released in May 2022.  But the NCAA and individual states are not the only players establishing...more

Payne & Fears

Social Media Influencer Marketing: Critical Issues

Payne & Fears on

The NCAA’s recent announcement that college athletes may sell the rights to their names, images and likenesses has created an opportunity for businesses to sign influential college athletes and leverage their considerable...more

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