News & Analysis as of

IP License › Marketing

Weintraub Tobin

The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing

Weintraub Tobin on

Warner Music Group just sued DSW for using 200+ hit songs in social media ads—without permission. Those TikToks could now cost $30M. On this episode of The Briefing, entertainment and IP attorneys Scott Hervey and Tara...more

Vorys, Sater, Seymour and Pease LLP

Surge in Copyright Claims by Music Publishers for Unauthorized Use of Music in Social Media Marketing

Vorys, Sater, Seymour and Pease LLP on

Music publishing companies are increasingly sending demand letters seeking payment for unauthorized uses of music that appear on social media platforms as part of brands’ social media marketing efforts. Recently, there has...more

BakerHostetler

Brand Collaboration at Its Best: PacSun ‘Met’ Its Goals via Metropolitan Museum of Art Collaboration

BakerHostetler on

I haven’t used the words “shopped,” “purchased,” and “PacSun” in the same sentence for more than a decade. So now, in an existential daze, I’m wondering how I arrived at the “Thanks for shopping PacSun, here is your order...more

BakerHostetler

Consumers Know It Really Is a Barbie World

BakerHostetler on

Integrated Marketing Promotions: How Do Brand Tie-Ins Work? I’m a Skipper in a Barbie world. Even if the brunette little sister doesn’t make an appearance, I can’t wait to see the Barbie movie this weekend. Warner Bros....more

Lerman Senter PLLC

Broadcasts, Advertising, and Promotions Related to the 2023 NCAA Basketball Championships

Lerman Senter PLLC on

The NCAA national men’s and women’s basketball tournaments will begin on March 12, 2023 and end with the national championships in early April. Broadcast stations often conduct promotions tied to these tournaments. The...more

Dorsey & Whitney LLP

What’s in a Name? Influencer Trademark Name Disputes Provide Lessons for the New Year on Clarity in Agreements

Dorsey & Whitney LLP on

Many industries were negatively impacted by the pandemic in 2020, but one industry that continues to grow is the influencer marketing industry. The influencer marketing model typically involves agreements between companies...more

McAfee & Taft

Navigating the social media maze of copyright

McAfee & Taft on

As 2020 marches on, companies continue to focus on social media and other online forms of marketing and advertising to connect with their customers. Unfortunately, by advertising and connecting through social media, companies...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

International Lawyers Network on

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

American Conference Institute (ACI)

[Webinar] What New Dietary Ingredient Master Files Mean for Innovation & Compliance - May 27th, 1:00 pm - 2:00 pm EST

American Conference Institute (ACI) on

FDA first raised the concept of Master Files for dietary supplements in its 2016 revised NDI Guidance. The agency views master files as a tool to promote better compliance with NDI notification requirements. Ingredient...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Be Like Grumpy Cat

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

News recently hit the wires that Grumpy Cat Ltd., the company behind the Grumpy Cat Internet “person”ality, was awarded over $700,000 in a trademark and copyright infringement lawsuit. The defendant was a licensee who was...more

McAfee & Taft

Watch out for the Creative Commons catch

McAfee & Taft on

You own a small business and want to sharpen your marketing profile by adding some new images to your company website. You hope to save on costs but not skimp on quality, so you go on the Web and find some nifty photographs...more

Smart & Biggar

Danger in the Korean Peninsula: Ambush marketing and the Olympic Games

Smart & Biggar on

For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television...more

12 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide