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Lack of Substantiation Advertising Substantiation

ArentFox Schiff

It’s Not Easy Being Green: Companies Need to Be Careful Making Sustainability and Green Claims Without Substantiation

ArentFox Schiff on

In an attempt to align with their clients’ values, a growing number of businesses are selling products that are “ethically” sourced or “sustainable.” Both the US and the EU have started to monitor such claims and take...more

Patterson Belknap Webb & Tyler LLP

“Lack of Substantiation” Claims: A Substantively Lacking Liability Theory

As astronomer Carl Sagan famously said, “absence of evidence is not evidence of absence.” Plaintiffs have not gotten the message. They often allege that a defendant’s marketing or labeling statements are false and...more

Manatt, Phelps & Phillips, LLP

Advertising Law

NAD Decision Offers Reminder About Use of Before and After Pictures - “Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more

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