Ad Law Tool Kit Show – Episode 4 – Lead Generation
Insurtech Briefly Podcast: Licensing, Google and Lead Gens
2025 was an important year for Medicare Advantage (MA) plans that pay state-licensed agents and brokers to market their plans and engage in lead generation, subject to complex federal regulations. As we previously discussed...more
Discussing the impact of the TCPA on the lead gen world. Usually that impact really falls on the brands– the lead buyers– because they end up stuck with the consequences of whatever screw ups the lead seller makes....more
The Wolf is always stalking just outside the door for lead generators. Anthony Paronich has made a (very lucrative) career out of suing lead buyers in TCPA class actions. And occasionally, he will sue the lead generator...more
California’s Senate Bill (“SB”) 82, effective January 1, 2026, is set to spark some fireworks. The Bill seeks to curb the reach of arbitration provisions in consumer contracts by voiding so-called “infinite” arbitration...more
Now, those long time TCPAWorld dwellers should already be familiar with the Czar’s Troutman Nine—the TCPA guide to securing prior express written consent (“PEWC”) under the CFR....more
For most law firms, it’s not a question of whether to market their services, but how. Law firm marketing is a necessary investment, especially in crowded markets and competitive practice areas. But most firms, especially...more
Just a fascinating one for you. So a couple years back basically all 50 states–Alaska and South Dakota did not originally sue, but the FCC and the AG for DC did, and then South Dakota did eventually– sued a guy named Michael...more
Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn’t easy. Between strict compliance rules, operational complexity, and the sheer...more
Not long about I wrote about how a call to a guy named “Needle Dee” resulted in a potential $3.3 billion dollar exposure against the Federal Savings Bank....more
Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site....more
The Eleventh Circuit Court of Appeals recently affirmed a lower court ruling that a TCPA related arbitration clause contained in a lead generator’s online terms and conditions was unenforceable against a consumer....more
President Trump has signed a bill that would restrict the use of “trigger leads” in the mortgage industry. The legislation will become effective on March 5, 2026....more
Just picked up this interesting complaint against All Web Leads, Inc. The claim here is that AWL sold leads that lead to two massive TCPA class actions against Liberty Mutual. Liberty allegedly asked AWL to defend the suits...more
The Federal Communication Commission (FCC) has recently issued a final rule under the Telephone Consumer Protection Act (TCPA), which formally eliminates a prior rule which had required that a customer’s “prior written...more
On September 5, President Trump signed into law the Homebuyers Privacy Protection Act (HPPA) (H.R. 2808). This bipartisan legislation, sponsored by Representatives John Rose (R-TN) and Ritchie Torres (D-NY), aims to safeguard...more
On September 5, President Trump signed the Homebuyers Privacy Protection Act (HPPA) into law, amending the FCRA to restrict the use of “trigger leads” in residential mortgage lending. ...more
This one should be obvious by now– I mean I even took the slide on this subject out of my deck for Contact.io because I have covered it too many times. But it looks like folks need a reminder: Just because you are on the...more
Every once in a while I see a case where a Plaintiff invites calls on a recorded call and then sues for the calls. Its weird. But it happens often enough that it merits discussion. So the law requires written prior express...more
Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting....more
As previously reported, both the House and Senate passed bills to ban “trigger leads,” except in limited circumstances, although the versions of the bills that were previously passed are slightly different. The one difference...more
On June 24, the Federal Trade Commission (FTC) filed a complaint in the U.S. District Court for the District of Maryland against Mercury Marketing, LLC, and several affiliated entities and individuals alleging that the...more
The House has passed legislation that would ban “trigger leads,” except in limited circumstances. The “Homebuyers Privacy Protection Act of 2025,” H.R. 2808, passed the House by voice vote. ...more
The House Financial Services Committee has approved a bill that would restrict the use of “trigger leads” in the mortgage industry. ...more
The lead generation industry is fascinating. If there is one over arching mantra it is this– monetize all data available. And sometimes that can get folks into BIG trouble, especially when lead buyers end up pitching...more
As Rich Andreano blogged on April 15, 2025, legislation to prohibit or restrict so-called “trigger leads” in the home-buying process has been reintroduced in the House and Senate. The legislation has broad industry and...more