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Marketing › Australia

DLA Piper

Australia's e-marketing expectations: When customers don't give a spam

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On 1 July 2024, Australia’s spam regulator, the Australian Communications and Media Authority (AMCA), released a Statement of Expectations setting out its requirements for customer consent in the context of direct marketing....more

International Lawyers Network

2023: The Year of the Burgers

International Lawyers Network on

From the Big Mac v Big Jack to the KFC v HFC – 2023 was the year of the burger. In Australia, the burger debate was first brought to our attention in 2020 following a marketing campaign by Hungry Jack’s Pty Ltd (Hungry...more

Latham & Watkins LLP

Australian Competition and Consumer Commission Adopts Tougher Stance on Greenwashing

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The ACCC sets out best marketing practices and companies’ obligations under the Australian Consumer Law, including strict penalties that may follow. In July 2023, the Australian Competition and Consumer Commission (ACCC)...more

K&L Gates LLP

So You're Green – Prove It or Be Prosecuted: ACCC Sweep Finds 57% of Green Claims "Concerning"

K&L Gates LLP on

In brief - The ACCC has published the findings of its recent internet sweep of environmental and sustainability marketing claims made by businesses. Across 247 company websites, the ACCC found that 57% of businesses had made...more

Dorsey & Whitney LLP

Influenced by Social Media Marketing, the Ninth Circuit finds Personal Jurisdiction over Foreign Defendant under Federal Rule...

Dorsey & Whitney LLP on

In a recent decision, the Ninth Circuit Court of Appeals found that an Australian cosmetic company is subject to the personal jurisdiction of a federal district court in California despite having no traditional “minimum...more

Hogan Lovells

Clarification of social media laws #notanad

Hogan Lovells on

Recently, Ad Standards Australia (Ad Standards) found two social media influencers breached the Australian Association of National Advertisers Code of Ethics (the Code) in relation to their obligations to disclose paid...more

K&L Gates LLP

Down N’ Out – Down on Their Luck

K&L Gates LLP on

In-N-Out Burgers, Inc v Hashtag Burgers Pty Ltd [2020] FCA 193 - Sydney burger chain Down N’ Out is looking to appeal Federal Court Justice Anna Katzmann’s ruling in a case brought by American fast food giant In-N-Out...more

K&L Gates LLP

Top questions fashion brands should consider before conducting social media marketing

K&L Gates LLP on

Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing. While social media is an effective and immediate way to reach your customers, there are some...more

K&L Gates LLP

OAIC Releases Guidelines on Cross Border Disclosure and Direct Marketing

K&L Gates LLP on

The Office of the Australian Information Commissioner (OAIC) has released further draft Australian Privacy Principles (APP) Guidelines (draft Guidelines) for public consultation. The draft Guidelines outline how the OAIC will...more

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