Millennials › Retail Market

The term Millennials refers to the "Millennial Generation." The Millennial Generation is the generation following Generation X and consists of individuals reaching adulthood in the early 2000s. The... more +

The term Millennials refers to the "Millennial Generation." The Millennial Generation is the generation following Generation X and consists of individuals reaching adulthood in the early 2000s. The precise birth years for those characterized as Millennials varies depending on the source of the data, but the range is generally defined as those born in the early 1980s to those born in the late 1990s. As a group, Millennials are typically considered more tech-savy, more mobile, more liberal and less religious than earlier generations. less -