News & Analysis as of

Opt-Outs Tracking Systems

Ogletree, Deakins, Nash, Smoak & Stewart,...

California Privacy Protection Agency Releases First Draft Regulations of AI and Other Automated Decision Technology

On November 27, 2023, the California Privacy Protection Agency (CPPA) unveiled draft automated decisionmaking technology (ADMT) regulations that would set forth new consumer protections related to the profiling of consumers...more

Sheppard Mullin Richter & Hampton LLP

IAB Steps In State Signal Morass

Companies who participate in the AdTech and digital advertising eco-system are very familiar with the Interactive Advertising Bureau and its form advertiser agreements. Those agreements can help streamline negotiations,...more

Manatt, Phelps & Phillips, LLP

Advertising Law - February 2016 #2

FTC's Brill to Advertisers: Enhance Consumer Notice, Control - Exhorting advertisers to provide consumers with greater notice and control—particularly with regard to native advertising and cross-device...more

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