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Personal Data Adtech Enforcement Actions

Lowenstein Sandler LLP

Privacy Implications of Real-Time Bidding – Lessons From the Mobilewalla Enforcement Action

Lowenstein Sandler LLP on

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad campaigns to consumers...more

Ankura

Top Operational Impacts of Virginia's New Privacy Law (CDPA)

Ankura on

The Virginia Consumer Data Protection Act (CDPA) overwhelmingly passed both legislative chambers this month and is expected to be signed by the Governor in the coming weeks with an effective date of January 1, 2023. Best...more

ArentFox Schiff

Bidders and Brokers: Investigation into Real Time Bidding and Data Broker Activities in AdTech

ArentFox Schiff on

ICO has resumed its investigation into real-time bidding and the AdTech industry, as well as its review of the role of data brokers in the AdTech ecosystem. Companies using real-time bidding for advertising should take...more

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