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Personal Data Data Protection Direct Marketing

Alston & Bird

Belgian Data Protection Authority Issues Updated Guidance on Direct Marketing Rules

Alston & Bird on

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and in Dutch)....more

A&O Shearman

High Court rules on standard of consent required for profiling and direct marketing

A&O Shearman on

On January 23, 2025, Mrs Justice Collins Rice of the UK High Court issued a ruling in the case of RTM v Bonne Terre Limited and Hestview Limited (trading as Sky Betting and Gaming, (SBG)). The claim - The judgment...more

Akin Gump Strauss Hauer & Feld LLP

Kingdom of Saudi Arabia’s New Personal Data Protection Law and Implementing Regulations—Key Obligations, Responsibilities and...

On September 7, 2023, the Saudi Authority for Data and Artificial Intelligence (SDAIA) issued the Implementing Regulations of the Personal Data Protection Law (the Implementing Regulations) and the Regulations on Personal...more

Latham & Watkins LLP

Saudi Arabia Issues Amended Data Protection Law for Consultation

Latham & Watkins LLP on

The amendment proposes business-friendly changes regarding data localization and legitimate interests. On November 20, 2022, the Saudi Data and AI Authority (SDAIA) published an amended version of the Kingdom of Saudi...more

Hogan Lovells

The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes

Hogan Lovells on

On January 17, The Belgian Data Protection Authority (DPA) published Recommendation no 01/2020 providing Guidance on direct marketing. The Recommendation provides a methodology on how to comply with the General Data...more

Hogan Lovells

Dutch DPA: Banks May Not Use Payment Data for Marketing Purposes

Hogan Lovells on

In the wake of a recent announcement by a major Dutch bank that it would start providing its customers with personalized advertisements based on their spending patterns, the Dutch Data Protection Authority (DPA) has sent a...more

White & Case LLP

Chapter 9: Rights of data subjects – Unlocking the EU General Data Protection Regulation

White & Case LLP on

Why does this topic matter to organisations? EU data protection law provides data subjects with a wide array of rights that can be enforced against organisations that process personal data. These rights may limit the...more

Orrick, Herrington & Sutcliffe LLP

Guidance On Direct Marketing Issued By The German Data Protection Supervisory Authorities

In November, the German Data Protection Conference (committee of the independent German federal and state data protection supervisory authorities) (“DSK”) published a guidance on the processing of personal data for direct...more

Mintz - Privacy & Cybersecurity Viewpoints

Consent under the GDPR: Official Guidance Now Available

One of the most striking changes to EU privacy law under the EU’s General Data Protection Regulation (which goes into effect May 25, 2018) is the very strict approach to user consent. For many years, companies operating in...more

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