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Product Placement Advertising

Hogan Lovells

Poland: New regulations on video-sharing platforms and other media service providers

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The Polish parliament adopted an act implementing the Audiovisual Media Services Directive (Directive (EU) 2018/1808), which changes rules governing jurisdiction over media service providers, their information obligations,...more

Hogan Lovells

Episode two Hong Kong relaxes regulations on product placement

Hogan Lovells on

The Communications Authority ("CA") recently issued its decision to relax existing regulations on indirect advertising (commonly known as product placement) in television programmes ("TV programmes") and to lift bans on...more

Hogan Lovells

Opening the door for product placement in Hong Kong?

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On 4 September 2017, the Communications Authority of Hong Kong (“CA“) announced that it will review the relevant provisions in the codes of practice governing indirect advertising and product/service sponsorship (commonly...more

Morrison & Foerster LLP

Digital Single Market Update: The European Commission’s Proposal to Revise the Audiovisual Media Services Directive

The European Commission has proposed legislation in the EU to provide a uniform legal and competition framework for video-streaming services provided via the Internet. The regime includes changes to advertising, the...more

Manatt, Phelps & Phillips, LLP

Advertising Law

NAD Decision Offers Reminder About Use of Before and After Pictures - “Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more

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