News & Analysis as of

Proposed Rules Unfair or Deceptive Trade Practices Online Reviews

Davis Wright Tremaine LLP

Stay ADvised: 2025, Issue 3

FTC's Final Junk Fees Rule Narrowed in Scope - On December 17, 2024, the Federal Trade Commission (FTC) released its final Rule on Unfair or Deceptive Fees, commonly known as the "Junk Fees Rule." This final rule has a...more

Perkins Coie

FTC Finalizes Rule Banning Fake Reviews and Testimonials

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The Federal Trade Commission (FTC) recently finalized its Rule on the Use of Consumer Reviews and Testimonials (Rule) to combat fake reviews and testimonials. The finalized Rule comes after the FTC reviewed 100 public...more

Ballard Spahr LLP

FTC Issues Final Rule to Fight Fake Product Reviews

Ballard Spahr LLP on

The Federal Trade Commission on August 14 announced a final trade regulation rule intended to fight fake reviews and testimonials by prohibiting their purchase or sale and by allowing the agency to seek civil penalties...more

McDermott Will & Emery

FTC Announces Rule to Crack Down on Fake Reviews

McDermott Will & Emery on

On August 14, 2024, the Federal Trade Commission (FTC) announced a final rule that identifies a variety of online review-related practices as unfair or deceptive trade practices. This includes (i) implying that reviews exist...more

Holland & Knight LLP

Fake It Until You Make It: FTC Targets Fake Reviews and Testimonials

Holland & Knight LLP on

Consumers often research a product or service before they make a purchase. Now more than ever, consumers rely on the reviews and testimonials they see online. This creates a breeding ground for deception. Enter the Federal...more

BakerHostetler

Comments Hijack ‘Review Hijacking’ Provision of Proposed Rule on Reviews

BakerHostetler on

We’ve written a lot about Federal Trade Commission (FTC or the Commission) Rulemaking recently, but that doesn’t mean there can’t still be new and interesting things that occur. Take, for example, the FTC’s recent...more

Venable LLP

[Webinar] From Clear and Conspicuous to Unavoidable? The FTC’s Updated Endorsement and Testimonial Guides - August 2nd, 2:00 pm -...

Venable LLP on

Join us on August 2, 2023 for a webinar highlighting the key changes and revisions to the Federal Trade Commission's Endorsements and Testimonial Guides (Guides) and a discussion of the Commission's new proposed trade...more

Ervin Cohen & Jessup LLP

FTC Proposes Ban on Fake Reviews and Testimonials

On June 30, 2023, the Federal Trade Commission (“FTC”) announced that it would be publishing a notice of proposed rulemaking on the use of consumer reviews and testimonials. The proposed rule follows FTC’s November 2022...more

BCLP

The Best Legal Review of the FTC’s Regulatory Review of Consumer Reviews

BCLP on

As we drifted into the July 4 weekend, the FTC set off some fireworks with the publication of its long-awaited updates to the Endorsement Guides and its corresponding FAQs, and it followed up on last year’s advance notice of...more

Verrill

Never Have I Ever

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We’ve all at least once (and maybe only once) played the surprisingly revealing drinking game “Never Have I Ever”. You know, you go around the table with one person asking, “Never have I ever [fill in the blank]” with the...more

Venable LLP

FTC Finalizes Updated Endorsement and Testimonial Guides

Venable LLP on

Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC) has finalized its revised guidelines and released an updated set of FAQs to help guide...more

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