News & Analysis as of

Right of Publicity Intellectual Property Protection

Offit Kurman

Actor Matthew McConaughey Registers Sensory Trademark “Alright, Alright, Alright” in Enforcement Effort Against AI Deepfakes

Offit Kurman on

Well-known actor Matthew McConaughey has attracted headlines following the registration of a number of trademarks, not just related to brands with which he may be associated, but also those that address his pop-culture...more

Brownstein Hyatt Farber Schreck

New Year’s Resolution: Get a Handle on Intellectual Property

Every business relies on intellectual property, whether it is created by the business or licensed from third parties. It is embodied in software, branding, marketing content, proprietary processes and the everyday work...more

Skadden, Arps, Slate, Meagher & Flom LLP

Two Newly Enacted New York Laws Will Regulate Certain AI-Generated Images

An amendment to General Business Law (S. 8420) applies to any person or entity that produces or creates advertising content. If such advertisements feature a “synthetic performer” — defined as a digitally created asset using...more

Baker Donelson

2026 AI Legal Forecast: From Innovation to Compliance

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If 2024 was the year of artificial intelligence (AI) hype, 2025 was the year of AI accountability. The legal landscape shifted from theoretical debates to concrete enforcement actions and compliance deadlines. Organizations...more

ArentFox Schiff

The Business of AI Avatars: Key Legal Risks and Best Practices

ArentFox Schiff on

The use of artificial intelligence (AI) to generate digital representations of real or fictional people — “AI avatars” — offers new ways to build brands, drive engagement, and grow revenue by accelerating content creation and...more

Loeb & Loeb LLP

The Sports Law Playbook: Q4 2025

Loeb & Loeb LLP on

Happy holidays from The Sports Law Playbook, as we close out 2025 with a look at the forces redefining how sports are built, financed and protected. This quarter, we examine the rapid rise of emerging sports leagues,...more

Venable LLP

California's Updated Right of Publicity Statute Provides Increased Protection and Expedited Relief

Venable LLP on

Last month, California Governor Gavin Newsom signed into law Senate Bill 683, which makes a significant addition to Civil Code § 3344, California’s Right of Publicity statute. With the amendment, § 3344 now expressly...more

Akerman LLP

Trademarks in Motion: Cole Palmer Shoots His Shot to Register Goal Celebration as Trademark in the U.S.

Akerman LLP on

When Chelsea midfielder Cole Palmer secured trademark protection in the United Kingdom for the motion of his now-familiar goal celebration, it became the latest example of athletes treating expressive gestures as brand...more

Ward and Smith, P.A.

The Voice Behind the Brand: Who Owns What You Hear?

Ward and Smith, P.A. on

Podcasting has created commercial and creative opportunities for individuals to capitalize on their distinctive voices. From journalists and comedians to thought leaders and content creators, podcasting has allowed...more

Morrison & Foerster LLP

Digital Avatars Deep Dive Series: Navigating the Legal and Regulatory Landscape in 2025

In 2025, digital avatars are no longer a novelty—they are fast becoming central to commerce and entertainment. From digital replicas of real individuals to AI-generated personalities, companies are rapidly finding ways to...more

Lasher

The Right of Publicity: Protecting Your Name, Image, and Likeness in Washington State

Lasher on

If you use names, images, or likenesses in your business, whether for advertising, endorsements, or creative projects, it is essential you understand Washington’s right of publicity laws. Here is what you need to know about...more

Seyfarth Shaw LLP

Beats Me – Intellectual Property Protection for Drum Parts

Seyfarth Shaw LLP on

I was driving to work with the music on shuffle. The next song came on and from the drums alone, I knew what it was — First Date by Blink-182. As a drummer and pop-punk aficionado, the snare drum and crash cymbal on all...more

Skadden, Arps, Slate, Meagher & Flom LLP

New York Court Tackles the Legality of AI Voice Cloning

- What is new: A recent decision from the Southern District of New York, in Lehrman & Sage v. Lovo, Inc., addresses the intersection of AI voice cloning technology and intellectual property rights, focusing on contract law,...more

Potomac Law Group, PLLC

NIL Isn't Just For Athletes — Securing "Name, Image, and Likeness Rights" in Marketing

You need “name, image, and likeness” (NIL) rights to use an individual’s name, voice, image, or AI replica. The Internet and social media have rapidly multiplied the ways companies can promote their businesses and products,...more

American Conference Institute (ACI)

[Virtual Conference] The Legal and Regulatory Think Tank for Working with Influencers - July 16th, 9:00 am - 5:30 pm EST

Influencer marketing isn’t just a trend; it’s the new frontier of digital engagement. But with big opportunities come even bigger responsibilities (and risks). Join us for American Conference Institute and Canadian...more

Greenberg Glusker LLP

[Webinar] AI Meets IP: Navigating Legal Minefields in the Age of Artificial Intelligence - June 24th, 2:00 pm - 3:00 pm PDT

Greenberg Glusker LLP on

As artificial intelligence continues to transform creative industries, the legal landscape is racing to catch up. Join entertainment attorney Sky Moore for a discussion on the key intellectual property, licensing, and...more

Seyfarth Shaw LLP

These Are the Lawsuits You’re Looking For: Fortnite’s AI Voice Dispute

Seyfarth Shaw LLP on

A long time ago in a galaxy not so far away, voice acting was the exclusive domain of talented humans. But today, in the age of generative AI, even the iconic voice of a legendary villain can be conjured without a single...more

Baker Botts L.L.P.

Federal Lawmakers Reintroduce NO FAKES Act to Combat Unauthorized Digital Replicas

Baker Botts L.L.P. on

In early April 2025, a bipartisan group of U.S. Senators reintroduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act, signaling renewed momentum for federal legislation addressing the rise of...more

Sheppard Mullin Richter & Hampton LLP

Congress Reintroduces the NO FAKES Act with Broader Industry Support

Congress has reintroduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act— a bipartisan bill designed to establish a federal framework to protect individuals’ right of publicity. As previously...more

Sheppard Mullin Richter & Hampton LLP

Redrawing the NIL Playbook: Key Legal Takeaways from MLB Players Inc. v. DraftKings and Bet365

The recent decision by U.S. District Judge Karen Marston in MLB Players Inc. v. DraftKings and Bet365[1] represents a pivotal development in the legal landscape surrounding name, image, and likeness (NIL) rights. The ruling...more

Greenberg Glusker LLP

[Webinar] From Copyright to AI: Staying Ahead of Legal Trends in Entertainment - March 25th, 2:00 pm - 3:00 pm PDT

Greenberg Glusker LLP on

Join us for an insightful session on the most pressing legal developments affecting the entertainment industry today. This presentation will cover key updates in copyright and trademark law, the impact of artificial...more

Rothwell, Figg, Ernst & Manbeck, P.C.

Reviewing 2024's AI Patent And Copyright Developments

Artificial intelligence dominated this year's emerging technology updates from the U.S. Patent and Trademark Office and the U.S. Copyright Office. These agencies, among many others, were kept quite busy under the directives...more

Troutman Pepper Locke

Is the Third Time the Charm? Court Awards $71.4M in Contentious Trade Dress and Publicity Rights Dispute

Troutman Pepper Locke on

Imitation may be considered the sincerest form of flattery, but in the world of intellectual property (IP), it might cost you....more

Pillsbury - Internet & Social Media Law Blog

Strange Bedfellows on the Campaign Trail: The Tension between Music, Copyright and Political Licensing Agreements

Moments before former President Donald Trump took to the stage at a Montana rally this August, Celine Dion’s 1997 hit, “My Heart Will Go On,” blasted over the speakers while a clip appeared onscreen. It took less than 24...more

Jenner & Block

Client Alert: U.S. Copyright Office Issues “Digital Replica” Report Finding Urgent Need for New Federal Legislation

Jenner & Block on

Last year, the U.S. Copyright Office commenced a far-reaching policy study concerning copyright and related issues raised by the widespread availability and use of artificial intelligence (AI). This week, the Office released...more

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