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Right to Control Corporate Branding

BCLP

CCPA Privacy FAQs: Are corporate affiliates that use common branding safe under the CCPA?

BCLP on

The CCPA broadly defines the term “sale” as “disclosing” or “making available” personal information “for monetary or other valuable consideration” from one business to another. The CCPA implies that two (or more) entities are...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Navigating the Lifecycle of an Eponymous Brand (Part 2)

In this three-part series, we identified at least three distinct seasons in the lifecycle of an eponymous brand: (1) Choosing the Brand, (2) Commercialization, and (3) Legacy of the Brand. In Part 1, we discussed "Choosing...more

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